The King’s Road Exclusive Collection
To celebrate the opening of the new store, we have some exclusive newness in our range. These products have been specially made for Whole Food's Market with the finest ingredients.
AYÉYA
AYÉYA is a brand inspired by resilience and sustainability that seeks to empower African communities. The products, include signature soaps with unique scents like coconut-patchouli, mint-eucalyptus, floral, citrus, and lavender, which are crafted using minimal, high-quality ingredients. Whole Foods Market’s collaboration with AYÉYA furthers their mission, with a percentage of sales supporting poverty alleviation through the Whole Foods Market Foundation. AYÉYA stands for empowerment, ethical production, and a better future for all.
Crate to Plate
Crate to Plate is an innovative indoor vertical farming business based in Central London, utilising hydroponic technology to produce fresh lettuce, leafy greens, herbs and mushrooms. Crate to Plate aims to provide a solution to the impact of food production on the environment, by growing fresh, locally sourced produce all year round in a controlled environment. Their exclusive product range for King’s Road includes Red Oak Lettuce, Green Oak Lettuce, Romaine Lettuce, Butter Head Lettuce, Mixed Leaf Lettuce and Genovese Basil — all grown to high standards, offering exceptional flavour and nutritional value.
Good Phats
Good Phats is on a mission to bring delicious, high-quality fats back into the kitchen, redefining how we cook and eat. For too long, fats have been misunderstood, but Good Phats believes that the right fats are essential for both flavour and health. Their range includes smooth Spanish Extra Virgin Olive Oil, bold Italian Extra Virgin Olive Oil and neutral Light Avocado Oil, each with its own unique characteristics for different culinary uses. The brand’s new squeeze bottle, which is exclusive to the King’s Road store, makes it easy to drizzle, sizzle and finish dishes with confidence, whether swapping seed oils for a more nourishing alternative or adding bold flavours to your meals.
Ice Cream Union
Ice Cream Union aims to revolutionise expectations of ice cream by focusing on quality, authenticity, and innovation. This commitment allows them to create unique, flavourful ice creams with more transparent labels and full control over their recipes. Aligned with Whole Foods Market’s ethos of sourcing quality ingredients with a focus on environmental responsibility, Ice Cream Union was excited to develop a special flavour for our King’s Road store opening. The flavour celebrates floral notes of rose as a nod to Chelsea Flower Show balanced out with pistachio.
Joe & Seph’s
Joe & Seph’s is a family-owned gourmet popcorn brand from North London, founded in 2010 with a mission of creating the best-tasting popcorn in the world. All popcorn is handmade in small batches using extra-large air-popped “mushroom” kernels for superior taste and texture. The brand is committed to using only the finest ingredients, known for its unique flavour sequencing, Joe & Seph’s constantly develops exciting new combinations, including their limited-edition Peanut Butter & Jelly Popcorn. This was created in collaboration with Whole Foods Market for the launch of the King’s Road store. This fun, nostalgic flavour offers a unique twist on a classic.
Mirabeau
Mirabeau’s One Day is the first A Greener World (AGW) Certified Regenerative Provence rosé, crafted exclusively from regeneratively farmed and organic vineyards in the Côtes de Provence appellation. Celebrating farmers who prioritise soil health and carbon capture, it promotes a holistic approach to viticulture that benefits consumers, farmers and the planet. One Day heralds a new era in sustainable wine production. Available exclusively at the King’s Road store, this exciting rosé offers a truly unique, forward-thinking experience for wine lovers.
Mondo Brewing Company
Mondo Brewing Company, an independent brewery founded by two American brewers in London, has been crafting exceptional beers since 2014, blending diverse cultures into every brew. Mondo brings together bold American flavours and London’s vibrant beer culture, offering a truly unique experience for beer enthusiasts.
Founded by Todd and Tom, Mondo Brewing began in 2014 and officially launched in 2015, born from their shared passion for great beer and mutual respect. This exciting collaboration with Whole Foods Market for the King’s Road store launch highlights their dedication to creativity, authenticity and quality.
Old Spike Roastery
Old Spike Roastery is a social enterprise coffee roaster based in Southwest London, dedicated to supporting the homeless by providing training and employment opportunities. Founded by two childhood friends, the company has spent 10 years roasting some of the UK’s best specialty coffees. The brand combines exceptional coffee with a strong commitment to social good, making a meaningful difference in the lives of people experiencing homelessness. Excited by the opportunity to collaborate with Whole Foods Market for their new store opening, Old Spike is proud to bring their “coffee with impact” to King’s Road.
Simply Roasted
Simply Roasted has created a more nourishing twist on the nation’s favourite snack by combining the trending hot honey flavour with crisps. These crisps offer a sweet honey taste followed by a spicy kick from cayenne pepper, all while being roasted instead of fried. Made in Norfolk, UK, Simply Roasted’s crisps use a unique patent-protected process to create a satisfying crunch from real, sliced potatoes. Simply Roasted is excited to collaborate with Whole Foods Market for the launch of the new King’s Road store, introducing their new hot honey flavour to celebrate this special occasion.
Toorak Candle Co
Toorak is a female owned business based in the UK. The Chelsea candle is a limited edition candle especially for the launch of the new King’s Road Store. The Chelsea candle is 100% made from plant-based wax using eco-friendly ingredients. The candle is scented with notes of Bergamot, Orchid and Ylang Ylang. The perfumed mix of rich floral notes is a nod to the famous Chelsea Flower Show and is paired with luxurious woody, earthy undertones to capture the true essence of Chelsea, England.
XOXO
XOXO is a refreshing, mouthwatering soda that tastes great but also works to nourish your insides. The soda is vegan friendly and avoids using artificial additives, truly putting self-love in a can. Born from the desire to create a better soda, XOXO offers a deliciously mindful drink that promotes well-being. For the launch of the new King’s Road store, XOXO has collaborated with Whole Foods Market to introduce its brand-new Lychee soda to this vibrant new location.
