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Our Standard: Beyond Clean Beauty
We believe what goes on your body is as important as what goes in it.
That’s why our beauty and body care standards go beyond typical “clean beauty” claims:
Standards on Standards: Our high standards apply to all beauty and body care products in our stores.
180+ Banned Ingredients and Counting: We believe some things simply don’t belong in the products you use on your body. Our experts review the latest research on beauty and body care ingredients for many factors including possible impacts on the environment and human health. We’ve banned more than 180 typically used ingredients, including parabens, phthalates, formaldehyde donors, oxybenzone, PFAS and EDTA.